Colorism is tricky because it masks itself in the language of choice. “I like to date light skinned girls,” one guy said. Though really it is a preference derived from social pressure. Whiteness dominates and is seen as the most powerful, most influential, most useful, and for as long as this holds, aspirations of beauty will flow in its direction. Colorism is something people of colour do to themselves (though not by themselves) because the need for acceptance can be so overwhelming.